Why are more and more creators making the move from YouTube to Twitch? Why has the evolution of video on demand to live streaming had such an impact on the media as we know it?
Over the last 10 years, YouTube has become the largest online video and live streaming service in the world with around 300 hours of YouTube videos uploaded per minute and over 1.3 Billion people constantly using the site. Some of the largest creators and personalities on the site have net worth of $61 Million (PewDiePie) and $15 Million (HolaSoyGerman). These creators have undisputed revolutionised the classic ‘nerd’ and ‘introvert’. There are currently over 500 YouTube creators with over 4 million subscribers. However, many creators have started to move from YouTube to Twitch even though they have created their name on YouTube. These YouTubers (or creators as YouTube calls them) have taken their brand over to Twitch due to the large amount of problems that YouTube has. This is mostly due to the copyright strikes on videos and the Ad-Magedon. Twitch also directly relies on live streaming. This means almost instantaneous audience feedback (something that YouTube can’t offer through it’s traditional Videos) which allows each stream to reach thousands and thousands of viewers all together at the same time. My favourite streamer, TimTheTatMan often has around 10,000 viewers at any one time when streaming. He is able to reach 10,000 people all at one time with one single message and talk to the audience in real time. This is why most creators are making the move; because they are able to converse with their loyal fans in real time. Also, Twitch prides itself in their streamers being able to directly contact them and having very strict/available guidelines and rules, something that YouTube cannot provide.